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1 month agoLinkedIn may be the least glitzy of the major social media sites but it's also one of the most successful. An Interview with Founder Reid Hoffman. adage.com more open pop
4 months agoLee Jeans CMO Liz Cahill discusses the campaign that has been pumping new life into what was a very old but fading brand. An Ad Age CMO Strategy interview. adage.com more open pop
4 months agoTurning Company History Into a Recession Marketing Asset. adage.com more open pop
4 months agoThis one-minute video is a visual tour of the people and places involved in the 2007 Cannes Lions International Advertising Festival, the largest annual gathering of the ... adage.com more open pop
4 months agoTop marketing officers from Home Depot, JetBlue, Clorox and Wells Fargo attend a private dinner hosted by Ad Age and the ANA to discuss crucial marketing issues. adage.com more open pop
4 months agoP&G Chairman-CEO AG Lafley and Global Chief Marketing Officer Jim Stengel have been appearing across the country as new-age marketing gurus but has P&G itself followed the ... adage.com more open pop
4 months ago"Basically, most of the video advertising on the web doesn't work," complained ESPN president for consumer marketing Ed Erhardt to the Upfront TV Advertising Summit in New York ... adage.com more open pop
4 months agoThe large crowd that packed the Effie award ceremonies in Manhattan's Metropolitan Pavilion was so boisterous that its own comments overwhelmed those of the night's podium ... adage.com more open pop
4 months agoIn the wake of her high-profile promotion of the AMC series "Mad Men" on Twitter, Carri Bugbee is building a Twitter-based ad agency for entertainment clients. adage.com more open pop
4 months ago"I suspect that many of us secretly believe that (advertising) measurement is the death of creativity," DraftFCB CEO Howard Draft said."We must move toward total accountability ... adage.com more open pop
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